Our Story

How Loop is Changing Banking for Businesses

A message from the founders

Our team has been building financial products for Canadian businesses for the better part of a decade. Since day 1, we have been exclusively focused on supporting the small business ecosystem. Coming from families of small business owners ourselves, we understand the challenges SMBs face and we’ve advocated for banking reform, pioneered low-cost funding methods for SMBs and lent more than $90M to businesses across the country.

After numerous conversations with entrepreneurs over the past few years, it's clear that the needs of ecommerce businesses aren’t being met by banks when it comes to their financial services needs. Ecommerce is a relatively new model and the slow moving finance industry has struggled to adapt their offerings or create new ones to support the growth of these new and growing businesses.

Current products being offered to ecommerce businesses come with low limits (if any at all), are often personal products re-packaged as small business and require business owners to go to their branch on a regular basis. After hearing the same frustrations over and over from business owners, we decided to build a better offering.

Our first product is a corporate card that has features and benefits that are specifically designed to support the growth of ecommerce businesses. Multi-currency support, an extended repayment grace period and credit limits based on sales, not personal assets - these are features that show we understand the unique challenges these businesses face.

We will continue to build and launch new products that make it easy for Canadian ecommerce companies to easily do business globally.

We look forward to growing with you!

Cato and Brandon

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After numerous conversations with entrepreneurs over the past few years, it's clear that the needs of ecommerce businesses aren’t being met..

Our Values

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Listen to
Understand

We exist to solve problems for our clients. We can only solve problems when we are listening to the needs of our customers.

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Radical
Transparency

We are always up front about our products, fees and how we can help.

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Be Reliable

We strive to ensure our products and systems are reliable so you can always count on us.

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Eye on the Future

The world of commerce is moving quickly. We're always asking ourselves how we can support customers in the future.

We’re on a mission to help Canadian ecommerce businesses go global.

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