About Loop

Managing Finances Should Be Effortless

Loop is an easy to use financial platform to help you manage your business credit and finances. We believe you shouldn’t need twenty different tools to navigate all your different financial needs. Loop is the platform for high-growth eCommerce brands to manage day to day financial needs through a single integrated experience.

At the End of Each Day We Care About One Thing, You

Success for us means that you look to us as a real financial partner and end each day with the peace of mind that you can ask us to help with any financial need you have.

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Passion That Ignites Us Every Morning

Our goal is to enable you to hit the growth goals you want to achieve. Every day each member of our team works hard to better understand your business so we can take care of your day-to-day financial needs, including making sure you always have adequate access to capital.

A Vision That Keeps Us Moving Forward

Our vision is to rebuild the financial services experience for eCommerce brands - shopping online is seamless so why can't banking be too? Stop wondering why your bank won't take the time to understand your business because we promise that we do.

What Our Customers Say

"You take time to learn about our business without it feeling like I'm begging you for money like the banks do. I liked that. It felt like a partnership. Like we’re doing this together and that was a really cool feeling, especially when I'm trying to get capital"

Kyle Jollymore, CEO of Phusia
Read Kyle's Story
"I would definitely use Loop again. In my opinion, if you're Canadian then Loop is the best option for an ecommerce business."

Shaun Hamaluk, CEO of PrimePure
Read Shaun's Story
"Loop has been a game-changer. We’ve grown 389% this year and are looking at record profits thanks to Loop’s support"

Ricky Walton, CEO of My Custom Sports Chair
Read Ricky's Story

Our Team

Our team is incredibly passionate about supporting eCommerce brands that are pioneering the digital shift in retail. With experience in technology, finance and commercial credit, the team at Loop launched a new brand, Loop during the summer of 2020. Our team is excited about creating new financial products specifically for digital-first companies.

How We Work

Win The Right Way

We win because we persevere - we act in the best interest of both our customers and each other.

Act Like An Owner

We take action on the change that we want to see - we lead with pride and by example

Work Positively

We foster a solution-focused environment where respect is paramount. We bring our best mentality to work everyday and are here to both create & celebrate success.

Be Transparent

We value the deliberate sharing of information and ideas, and we are never afraid to question the status quo.

Join Us

We’re always looking to speak to ambitious individuals who get satisfaction from making a strong impact at an early stage fintech company.

Email Us

Our office is in Toronto, but we’re supporting businesses and their communities across the country.


We’re building a platform to connect all types of investors with small businesses looking for financing.


We’re registered as an Exempt Market Dealer in all provinces and territories.

The Company.
Founded in 2018 by the team behind Lending Loop - Loop is the free, modern way for business owners to manage their business credit and get simplified access to financing.

Loop provides free business and personal credit scores and monitoring in collaboration with Equifax. It also provides insights into your business credit and a marketplace that connects businesses with lending options based on their approval odds. All with the mission of making it easier for independent business owners to get affordable funding, lower costs and save time.