What do you call a retail brand that prioritizes fabric, fit, and functionality, combining these elements with a high-quality focus?
EMMYDEVEAUX is the brainchild of Emily Salsbury-Deveaux, who started the e-commerce fashion brand in 2018. She was frustrated with how much time she would have to spend shopping to achieve a minimal but polished executive wardrobe. With a retail and consulting background, Salsbury-Deveaux always had an entrepreneurial spirit, which is why her resulting e-commerce fashion brand evolved so naturally and successfully. The high-service brand designs quality products that are flexible enough to keep up with the busy pace of a business professional but also have an edgy, minimal feel.
EMMYDEVEAUX is one of the first ever retail brands to incorporate a buy-back program in their niche. Launched in April 2020, they’ll buy back their products and resell them on another website, making for an e-commerce brand that’s as flexible as the products they sell.
Loop vs. the competition: why Loop is the best capital solution
There aren’t many other flexible e-commerce financing solutions like Get Loop.
Aside from its highly responsive, adaptable business model that strives to provide tailored lending solutions for businesses, Get Loop understands the importance of capital for continuing to evolve and expand a high-growth brand. This is exactly what EMMYDEVEAUX needed as the brand continued to flourish: mostly, inventory financing via upfront capital.
Ultimately, after exploring other e-lending companies such as Clearbanc and Shopify Capital, EMMYDEVEAUX settled on Loop because it offered several unique services that competitors just didn’t extend. A few of these include open communication and transparency about why capital is needed—which Salsbury-Deveaux points out isn’t always up for discussion with other lending solutions, as they often won’t provide capital to pay for inventory—and flexibility.
In addition, when Salsbury-Deveaux approached banks for cash loans, she was appalled that they wouldn’t even consider the idea unless she signed over her assets. “I’m not signing over my personal property for a business loan,” she asserts, before pointing out that she ended up putting $80,000 of her own cash into the business which the bank could have easily accepted as collateral.
The solution? Get Loop!
For EMMYDEVEAUX and other comparable high-growth brands, Get Loop continues to be the best option by far for business lending. In fact, Salsbury-Deveaux describes Loop’s inventory financing process as a blend between a line of credit product and a loan solution—a match made in heaven for any rapidly-growing brand!
Any e-commerce business owner knows that upfront funds are crucial to scaling and further developing their brand, which is where Loop’s services are so invaluable. Thriving businesses can only continue to thrive if both growth and revenue are sustained, and lines of credit help tremendously to continue the cycle of success.
Another unique aspect of Loop? The e-banking solution supports ambitious business owners that have set ambitious growth goals; as a result, Loop evaluates businesses based only on their performance.
“I always wanted to be judged financially based on who I am, what I’m good at......I really love anything that’s based on performance. We’re evaluated only on the performance of our company. If we get increases with Get Loop, it’s because our company is performing,” Salsbury-Deveaux says.
In this regard, the Get Loop model very much supports the idea that success speaks for itself, and rewards companies for their strong performance with more cash to put into their business.
Enjoying the top benefits of Loop
There are a few universal benefits of Loop, and then there are the individualized benefits that each business experiences differently. The EMMYDEVEAUX brand enjoyed perks from both categories!
Perks for EMMYDEVEAUX
On an individual level, EMMYDEVEAUX found Loop extremely helpful for restocking some of their best-selling items that sold too quickly to keep up with. Salsbury-Deveaux explained that a lot of cash was needed to enable batch orders for these products. Because the brand actually relies on customer sales to fund inventory, Loop was most useful for these large restocks, keeping EMMYDEVEAUX at the top of its game.
One tool that most of Loop’s customers can’t seem to get over? The dashboard.
For Salsbury-Deveaux, in particular, the dashboard was most useful for its transparency, accessibility, and navigability. Users can easily keep track of their business line of credit, including how much cash is available as well as monthly payments owed. Get Loop aims to keep their services and financial solutions as streamlined as possible for busy business execs like Salsbury-Deveaux. They can consult the Loop dashboard with just a cursory glance for an immediate grasp on their financial situation.
At Loop, we consider effective dialogue to be an unparalleled and non-negotiable aspect of our service. Not only are we extremely responsive and detail-oriented when it comes to business execs and brands, we assign each of our clients a personal representative to ensure their needs are being met.
Possibility to leverage opportunities
Why wouldn’t you want to be the fastest-growing, most successful brand in your market category? At the end of the day, what is most essential to achieve this?
Interestingly, it’s been said that if your cost of capital is even 9%, but an e-commerce business owner knows their return on investment (ROI) could be 25-30%, the likelihood of achieving this goal all boils down to strategically planning finances. In short: you need money to make more money, and partnering with Get Loop is the shortcut to making your long-term goals for your business a reality.
Double the success, double the sales
With Loop in its corner, EMMYDEVEAUX reaped some pretty fantastic results.
For starters, the brand enjoyed increased buying power that made pre-ordering batch inventory possible. The partnership between Loop and EMMYDEVEAUX has worked like a well-oiled machine that just keeps rolling in a successful cycle: Loop fronts the cash for more inventory, and EMMYDEVEAUX pays it back as quickly as sales are generated. This ideal situation has led to increased peace of mind for Salsbury-Deveaux as an e-commerce order, because she doesn’t have to worry about the financial logistics for continued growth and expansion—Loop’s continuous cash flow allows her to focus entirely on the business end of her brand.
Moreover, with Loop’s continuous and flexible lending solutions, Salsbury-Deveaux has also been able to consider future expansion opportunities for EMMYDEVEAUX. She alluded to exploring this possibility further once the worst of COVID-19 has passed, primarily in the area of developing new brands at different price levels.
“We do have some goals after the pandemic that we’d like to achieve with EMMYDEVEAUX, but it doesn’t mean that we can’t explore other things, like Amazon brands...we have this great brand, but we also have the capacity...to generate [other] e-commerce brands. You can be in the business of e-commerce brands—you don’t have to have just one.”
With Get Loop, the sky’s the limit for growth and new business generation.
Ultimately, Salsbury-Deveaux is a strong proponent of Loop, even emphasizing that brands can “turn an investment of $100,000 into $1M quickly.” Perhaps she speaks with such conviction because with Loop’s line of credit, EMMYDEVEAUX was able to double their sales last year—which is particularly remarkable as an ambitious, high-growth business that generates over $1M annually.
Loop believes in giving e-commerce business owners the ability to steer their ship with the capital they need for success. Check out our efficient credit estimator and cost calculator today, and consider our exceptional services for your brand!